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Investing in Underrepresented Founders with Brittany Davis and Christie Pitts, Partners at Backstage Capital

the confident investor Mar 15, 2021

 

My guests are Brittany Davis and Christie Pitts, Partners at Backstage Capital. This is an investment fund focused on investing in people of color, women, and LGBTQ+ founders. Currently, less than 10% of all venture funds go to these groups. Whereas other VCs see this as a pipeline problem, Backstage Capital sees it as the biggest opportunity in investment. 

Backstage Capital has invested in more than 150 companies led by underrepresented founders since 2015. They’ve become the brand for underrepresented founders and they’ve done great work promoting and empowering diversity. 

Data shows again and again that diverse teams perform better and diverse investors make better investment decisions. It’s clear that diversity is not just a feel-good choice, but also a smart option for savvy investors. 

In this episode, we discuss diversity in venture capital, crowdfunding as a way to bring power to the people, and all the great work Brittany and Christie have been doing at Backstage Capital.

 

Key Points Discussed:

  • How Backstage Capital got started and what’s their mission (00:00)
  • Ideas for sourcing deals if you’re interested in underrepresented founders (04:43)
  • Questions investors can ask to remove the bias towards founders (07:35)
  • The future outlook and the upcoming plans of Backstage Capital (13:18)
  • Crowdfunding campaign led by Backstage Capital that broke all records (16:19)
  • Crowdfunding as a way to bring knowledge and funds to everyone (19:29)

 

Equity Crowdfunding Is the Future of Early-Stage Startup Investing

Backstage Capital ran a very successful campaign on the crowdfunding platform Republic. They broke all records and raised $1M in just 9 hours.

Brittany and Christie see crowdfunding as a groundbreaking initiative that will change the investing landscape for the better. Crowdfunding allows everyone to invest in their preferred startups, minimum check size of $100. 

But it’s not just the possibility of earning profits that makes crowdfunding so interesting to people. This process democratizes access to financial knowledge and wealth. While these skillsets used to be kept behind closed doors, today we have a chance to join the venture game, learn, and design the future we want to see.

 

Additional resources

Do you have a question about investing that you'd like me to answer on the podcast? 

All you need to do is head over to Apple Podcasts and leave a rating and a review. In the review, ask anything you want related to startup investing and leave your Instagram handle for a shout out. 

And if you haven't yet, be sure to head over to ConfidentInvestor.co and get your Confident Investor Playbook. This ebook will tell you exactly how you can make your first startup investments, no matter your age, income, or experience. 















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